The Detroit automaker is adding features to its 2023 Ford Super Duty lineup to boost transaction prices of the trucks and ease difficulties with some of the vehicles' most important functions: towing and carrying/hauling. "This is really about making the truck safer for our customers, for equipment, for whatever you're towing. "With our new trailer-tow features, I'm sure we'll be saving a couple marriages based on what it can now do." Ford says 96% of its customers tow with its F-250 to F-450 Super Duty pickups, which are larger siblings to its well-known F-150 trucks. To assist with hitching and hauling, Ford is using technologies such as new camera features, automated assistance and smart weight taillights.

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Persons: Tim Baughman, Baughman, Ford Organizations: DETROIT, Ford, Detroit